Specialise and show communities the way.Businesses while doing promotions with custom laptop bags have one thing in mind – somehow attain market dominance. They have every reason to claim success because laptop bags are premium ones and the status symbol of the executive class. And the white-collar people have a feeling like, they should get a bag with the best fabric that will enable them to carry their laptop safely as well as giving a boost to their lifestyle.
Now it is up to the laptop manufacturers to think on different ways to please their target audience. A hardware major like Dell or Lenovo indeed makes superior products. But at the same time, the device needs protection plus the user should feel comfortable about keeping their other stuff like stationery, and other documents inside the laptop bag. Those who want to organise themselves know the value of keeping things at one place so that they can take it out at any point in time.
The logic sounds good. But the laptop companies can give more personalisation if they can get rid of their prejudices. Let us check a few one by one.
1. Having unisex bags
Laptop companies see the utility part more than coming in terms with the unique aspirations of genders. In a normal scenario, those who buy a laptop, be it man or woman receives a unisex laptop bag. Manufacturers may be thinking about what is wrong in it.
The answer is nothing wrong in providing a bag if the fabric is of good quality. Well, we need to go beyond the fixed mindset as we all know interests of women are different from men, therefore, it makes sense to meet the feminine sensibilities in the bag like having pockets to keep their lipstick. For example, it looks good if the bag is carried as a backpack in the case of man. But when it comes to women, it looks good if the bag hangs on their shoulder matching their outerwear or body complexion.
For example, a red colour leather shoulder bag will appear majestic for women who can carry their other accessories along with the laptop bags. To some. a black leather bag will be appealing. Companies can try navy blue colour also. Certain bag companies who have researched about the colour sensibilities can suggest PC manufacturers which bag suits well for the fairer sex meeting their professional as well as style aspirations.
A gentle reminder to the laptop manufacturers. We hear the saying like, ‘who are you inside’. In one sense that matters more as the configuration features matter more than the outward looks. But if you see from the angle like ‘human leaning towards outward beauty’, how manufacturers are going to meet them and create more interesting women customers.
You also know pretty well that if you can provide outward beauty alongside robust configuration features, your brand will reign the market comparing to others who focus more on product features. That is why we need to have a balance. Consider it when companies offer corporate gifts.
2. One style for all including children
Laptop manufacturers are high about technology but low in kindling the imagination of their buyers. It is a known fact that a laptop bag with logo raises the self-esteem of the child. Well and good, but you also need to consider how you can create future professionals with the help of laptop bags. I mean here you should consider about your wide audience the youth and children. Companies like you know pretty well, how long one can use a laptop with the constant addition of technologies.
To understand this more clearly, one needs to think about the aspirations of the children. It should in conjunction with the companies that are into giving professional education. For example, a large university providing education like AI and Machine Learning should consider providing inspirational as well as student-specific wholesale laptop bags that will impress the student community. They use it for five years.
You may be thinking about the viability of this. You also have doubts on why this side-tracking when the main purpose is a technology and not bags and what is more important is the latest configuration and inbuilt software that meet the purpose of the student community.
Well, that sounds good. But male students and female students are having different bandwidth and talent of course. And the professions we see today demands high technical skills and product knowledge. We see today’s children as tomorrow’s working professionals carrying corporate laptop bags going to the office with confident strides. At this point, the student community as well the knowledge providers should think, do they need employable talent or just educated students.
The skill gap is huge and that calls for constant motivation from the part of hardware companies to motivate the students in every way like giving a quote like ‘I am tomorrows talent’ or ‘meeting future talent needs’ as a reminder to commit themselves for the skills scenario of tomorrow and not just getting grades in their education. When you do that creatively with the help of gift marketers, the student community will see you as mentors and they will be loyal to your laptop brands.
Final thoughts
It is high time hardware majors shed their inhibitions on laptop packs and meet the concerns of women and the youth. While doing so, they meet new realities in the marketplace or microeconomics that calls for specialised treats for different communities. That is why hardware majors should consult with the gift promoters who are high in ideating.
Companies that are into promotions also should think about custom options for their target audience. We need to understand that women are special in buying your goods or services. So are the children when they become future professionals with the relevant skills and expertise to fill the industry talent crunch.
Yes, you need to think about creating communities that have purchasing power so that the problem of recession will solve by its own. And for that the best way is motivation, helping communities after communities with style, motivational quotes, and encouragement with everyday products like laptop bags. Go for it.